Demographics of Subscribers
Current subscribers of our business clients show the following demographic profile:
Age < 24 24 - 34 35 - 50 > 50
Percent 1.18% 16.57% 38.46% 43.79%
Education Post Grad University Grad High School Other
Percent 31.95% 27.22% 24.85% 15.98%
Gender Male Female
Percent 89.35% 10.65%
Categories of Interest of Subscribers
  • Current statistics show that 44% of customers that subscribe only want New Ideas Weekly, 7% only want New Ideas Daily and 49% want both editions. Accordingly, 56% of total subscribers receive New Ideas Daily and 93% of the total receive New Ideas Weekly.
  • Subscribers select more than one category of interest when they subscribe to New Ideas Weekly. Generally, they will select the category relevant to your industry, plus at least 2 other categories.
  • Should you operate in an industry where new product and service ideas are seldom protected by patent (and therefore your industry is not specifically listed as one of the categories, e.g. Accountants, Law Firms, Banking, etc.), your subscribers will nevertheless select categories from the list they find interesting.
  • Current statistics of our business clients show the following allocation of categories selected by subscribers:
Category % of Total Subscribers
Agriculture & Garden Products 45.76%
Arms and Ammunitions 42.45%
Autos, Boats, Trains & Planes 49.15%
Bikes & Cycles 35.70%
Chemistry & Chemicals 32.20%
Clothing, Shoes, Apparel & Jewelry 43.22%
Communications & Information Technology 48.31%
Computers & Electronics 48.31%
Construction, Hardware & Related Products 44.92%
Energy, Heating & Lighting 46.61%
Engineering 38.98%
Excavation, Mining and Quarrying 33.38%
Food & Beverage 50.00%
Furniture & Domestic Appliances 44.92%
Health & Medical 42.37%
Machinery, Tools & Engines 40.68%
Marketing & Advertising Products 45.46%
Optics & Photography 36.44%
Packaging & Materials Handling 46.61%
Paper & Printing 43.22%
Pet Products 37.65%
Plastics & Rubber 39.83%
Safety & Security Products 33.42%
Salons & Spas 31.33%
Sporting Goods, Games & Toys 44.07%
Travel & Tourism 37.35%
Wood, Glass & Metal 42.37%